Earlier this year, Hulu and Netflix released documentaries that for the first time gave audiences a behind the scenes look at the rise and absolute disastrous fall of Fyre Festival.
New details have surfaced suggesting the Netflix doc, may actually have been Jerry Media’s thinly veiled attempt at a public relations campaign, after the Hulu doc exposed the marketing company for their role in Fyre Festival.
Jerry Media was the marketing team behind the first promotional video for the “best music festival that never happened” and subsequently continued to promote Fyre Festival just days leading up to the event.
The documentaries show how the festival’s co-founder, Billy McFarland, managed to defraud investors of more than $27 million.
While both documentaries claim to offer the “real” story behind the nightmare that is Fyre Festival, the Netflix documentary has recently been under fire for being produced by none other than Jerry Media.
I know what you’re probably thinking. “Why does it matter who produced the documentary?” Well, it actually matters a lot.
The biggest difference between these two documentaries, is that the Netflix documentary conveniently leaves out the details about Jerry Media promoting Fyre Festival promising private villas and gourmet meals to potential concert goers when they knew there would be nothing more than cheese toast and FEMA tents.
The CEO of Jerry Media, Mick Purzycki, served as producer for the Netflix documentary and ultimately had last say over the film’s final cut.
McFarland is currently serving 6 years in prison for marketing and selling tickets to an event that was practically non-existent.
While the marketing team at Jerry Media, served no jail time for their involvement in Fyre Festival.
Now, Jerry Media is going through a rebranding, formerly known as FuckJerry, in an attempt to save face after the release of the Hulu documentary.
Could the Netflix documentary actually have served its purpose and taken the heat away from Jerry Media?
It’s hard to say for sure, but as the father of public relations, Edward R. Murrow, put it, “Most truths are so naked, that people feel sorry for them and cover them up, at least a little bit.”